Many people consider a luxury watch a solid investment. However, there are only a few brands and editions that increase in value – and even fewer that increase in value significantly – over time.
So if you plan to buy a luxury watch, consider choosing one of these iconic timepieces.
Ask those in the know, and they’ll tell you that the number one watch brand to invest in is Rolex. This is because Rolex is one of the most-recognised and most popular watch brands on the planet.
The jewel in Rolex’s crown is the stainless steel Rolex Submariner – a highly-successful diver’s watch that represents decades of precise technological refinement. This iconic watch was inspired by underwater explorer Jacques Cousteau’s invention – the aqua lung – and was tested by Cousteau himself before its release in 1953.
The second-most iconic Rolex is arguably the stylish Daytona – named after the Daytona International Speedway in Florida. The design of this popular sports watch was inspired by motor racing.
Although the Daytona was sold for a reasonable price when first released in 1963, this timepiece has become highly-collectible – and valuable – due to its brand prestige, scarcity and design. The Daytona was actor and auto-racing enthusiast Paul Newman’s favourite watch, and he reportedly wore his every day from 1972 until his death in 2008.
Audemars Piguet Royal Oak
The Audemars Piguet Royal Oak – designed in 1972 – was the first luxury watch with a steel case. Although the Royal Oak was not in high demand when first released, its unique design and limited production have made it one of the most sought-after luxury watches in the world today.
Not surprisingly, the Royal Oak has been seen on the wrists of many celebrities, including Jay-Z, Harry Styles, Novak Djokavic, James Corden, Lebron James and Arnold Schwarzenegger.
Patek Philippe Nautilus
The Patek Philippe Nautilus was first introduced in 1976. The watch is the brand’s most iconic because it was the first timepiece released by Patek Philippe that deviated from the ultra-thin gold-bracelet quartz watches that the Swiss watchmaker was known for.
The Nautilus was designed by Gérald Genta, who also designed the Audemars Piguet Royal Oak, and both watches contain the same movement. Due to its limited production, the Nautilus has a very strong resale value.
Patek Philippe Calatrava
The understated Patek Philippe Calatrava was first introduced in 1932. The watch’s clean and elegant design was inspired by the Bauhaus principle – an avant-garde design philosophy based on a minimalist approach to aesthetics.
The watch has remained Patek Philippe’s signature model to this day. Patek Philippe watches – and the Calatrava in particular – are a good investment due to their popularity, scarcity, strong brand identity and timeless design.
Produced since 1948, the Omega Seamaster collection is renowned for its outstanding chronometric performance, sleek design and exceptional water-resistance. The watch was actually designed with professional divers in mind.
The Seamaster, which is popular among celebrities including Michael Phelps, Prince William, Jeremy Clarkson and Jon Hamm, is guaranteed to be a good choice for anyone looking to buy an Omega watch as an investment.
Tag Heuer Carrera
The Carrera – named in honour of the Carrera Panamericana road race in Mexico – is possibly Tag Heuer’s most famous watch, and has been a staple of the brand’s sports-watch range since its introduction in 1963.
At the time of its release, the Carrera’s clean design set it apart from other watches of the era, and thanks to its precise and easy-to-use chronograph, it remains one of the best racing watches out there.
Using a watch to get a loan
With lamna, you can use a valuable watch, such as a genuine Rolex, to secure an asset-based, short-term loan. Once you’ve repaid the loan and agreed interest, the watch will be returned to you in the same condition you left it – so there’s no need to sell a treasured item.
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