2022 Luxury Asset Investment Trends

2022 Luxury Asset Investment Trends

Globally, the luxury goods market is booming – giving these goods significant investment value. We look at 2022 reports on market performance and trends in the main luxury asset sectors.

Despite rampant inflation, the luxury goods market is proving to be remarkably resilient in 2022.

We look at luxury asset investment trends and see what investors can expect from key high-end collectibles over the next 12 to 18 months.

Global growth in luxury goods markets

Following a strong performance in 2021 and buoyed by positive consumer sentiment, the luxury goods market grew by almost 20% year-on-year in Q1 2022.

Even China, with its protracted pandemic-related lockdown, registered double-digit growth over the same period.

According to recent forecasts, the insatiable demand for luxury wristwatches, classic cars, rare whiskies and fine art is expected to drive the value of the market from €288 billion in 2021 to a high of €380 billion by 2025.

Young, tech-savvy consumers in Asia, Europe and the USA are behind the V-shaped recovery, with particularly robust holiday-season spending leading the way.

Hyperinflation, the conflict in the Ukraine and subdued economic expansion have had no impact on the market’s growth trajectory.

On the contrary, investors looking for a hedge against current macroeconomic challenges are opting to put their money into luxury goods.

2022 reports on luxury asset performance

The 2022 Knight Frank Wealth Report provides interesting insights into global wealth distribution and investment trends, especially in the real estate and luxury asset markets.

Released in mid-2022, the Bain & Company Luxury 2022 Spring Update also provides information about luxury asset investment trends.

The digital economy is shaping core asset investment trends for 2022 and beyond. Here are expert predictions for six luxury asset classes.

Luxury watches

luxury assets watches

In 2021, sales of high-end watches at auction leapt by 54% compared to the previous year.

Pieces by independent watchmakers, such as F.P. Journe, Richard Mille, Greubel Forsey and Philippe Dufour, were particularly in demand.

So, too, were Rolex Sports Watches – GMT-Master II, Daytona, Explorer, Sea-Dweller, Submariner and Yacht-Master.

Fine art

The fine art market was strong in 2021. Works by artists like Frieda Kahlo and Jackson Pollock registered record prices at auction.

Jackson Pollock fine art luxury assets

Jackson Pollock One: Number 31, 1950

Non-fungible tokens (NFT) of digital artworks by the likes of Beeple also made headlines when they smashed through the US$50 million mark.

Fancy coloured diamonds

coloured diamonds pink luxury asset

Buyers in Asia, the USA and Europe drove the demand for natural fancy coloured diamonds in 2021. Rare pink stones and yellow and vivid yellow diamonds recorded the highest sales.

Wine

wine luxury asset trend

In 2021, sales of rare burgundy and Champagne increased by 25% and 31% respectively year-on-year.

An increasing demand for more expensive wines is an emerging post-pandemic trend in a market affected by logistical and supply-chain challenges.

Classic cars

supercars luxury asset

The demand for low-mileage, high-performance sports cars is expected to continue beyond 2022. Young wealthy tech barons have displayed an appetite for early-model Lamborghini, Ferrari, Mercedes-Benz, Bugatti and Porsche supercars.

Whisky

luxury whiskey

The demand for older, discontinued whiskies is expected to outpace that of limited editions in 2022. After a difficult 2021, the market for rare, expensive bottles has shown promising signs of recovery.

As with wine producers, the whisky industry has seen the emergence of non-fungible tokens (NFTs). Applications range from NFTs as provenance to using tokens as purchase vouchers.

Using a luxury asset to secure funds

As the owner of a luxury asset, it’s possible to raise capital against that asset (without selling).

At Lamna, we offer fast, discreet loans against the value of a wide range of assets, from luxury watches and jewellery to vehicles or artwork.

For more information about using an asset to secure a short-term loan, contact us on 086 111 2866 or simply complete and submit our online application form.

ILLUSTRATIVE EXAMPLE

Client borrows R10,000 for 90 days.

Loan Amount
Repayment Period
Monthly Interest
Total Cost of Loan
Initiation Fee
Monthly Fee
APR
R10 000
3 months
R500.00
R2 914.50
R1 207.50
R569.00
60%

Fixed rates range from 36% to 60% APR and payment options range from minimum 3 to maximum 24 months. Apart from the initiation and monthly fees shown below, the only additional fee is credit life insurance if the borrower does not have this already.

APR & Loan Repayment Period

Fixed rates range from 36% to 60% APR and payment options range from minimum 3 to maximum 24 months. Apart from the initiation and monthly fees shown below, the only additional fee is credit life insurance if the borrower does not have this already.

Non-Payment

Non-payments may result in the matters being escalated.

Renewals

All accounts may be renewed if they are up to date.

Collection

All payments are made via EFT or direct deposits into Lamna’s bank account. There are no debit orders.

2022 Luxury Asset Investment Trends

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2022 Luxury Asset Investment Trends

Apply Online

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2022 Luxury Asset Investment Trends

Apply Online

2022 Luxury Asset Investment Trends

Apply Online