The Tag Heuer Connected 2020 is the ultimate luxury smartwatch. It’s a feature-rich digital device dressed up as a luxury Swiss timepiece.

It’s engineered for active users. However, with the look of the iconic Tag Heuer Carrera series, the third-generation Tag Heuer smartwatch is also highly elegant.

tag heuer

Source: Time and Tide Watches

Ideal for day and night wear

How does the Connected 2020 stack up to other smartwatches? What’s immediately apparent is that Tag Heuer has continued its commitment to using only high-end materials.

The watch casing is crafted from stainless steel or titanium and features a brushed ceramic bezel. Functional stainless-steel pushers are located on either side of the crown.

Straps vary from chunky rubber bands to iconic stainless-steel bracelets.

The effect is of a solid, compact smartwatch, suitable for day and night wear.

tag heuer

Source: GQ Magazine

Adjustable analogue and digital watch faces

A clever touch is the availability of a series of analogue and digital watch faces. This means wearers can change the look of the watch to suit their preferences and moods.

Classic Tag Heuer is offered alongside various more utilitarian designs. All of these can be customised with different colours.

tag heuer

Source: Shortlist

Proprietary Tag Heuer apps

Tag Heuer has included four of its own apps on the Connected platform – a stopwatch, timer, golf app and sports tracking app.

The proprietary software is synched to a companion iOS or Android smartphone app. It’s accessed via the touchscreen or the functional buttons on the watch casing.

The sports tracking app features GPS connectivity and a host of sensors, including a heart-rate monitor, accelerometer, compass and gyroscopic sensors. They deliver real-time data during workouts to optimise fitness and activity tracking.

tag heuer

Source: Wearable

Powered by Google Wear OS

As the Tag Heuer Connected smartwatch runs on Google Wear OS, users have access to the usual features – messaging, notifications, music, weather updates and Google Assistant.

Google Pay facilitates quick, easy and efficient contactless payments.

The suite of Google Fit apps provides a comprehensive selection of activity-based tracking capabilities. It dovetails well with the proprietary Tag Heuer sports apps.

Getting a loan against a luxury watch

A Tag Heuer Connected 2020 is more than a timepiece. Like other luxury watches, it’s also a high-value asset. Accordingly, it can serve as security for a short-term loan.

At lamna, we offer fast, discreet loans against the value of a wide range of assets, from luxury watches and jewellery to vehicles or artwork.

For more information about using an asset to secure a short-term loan, contact us on 086 111 2866 or simply complete and submit our online application form.

Complete our Online Application Form

Illustrative example

Client borrows R10,000 for 90 days.

Loan Amount Repay Terms Monthly Repayment Total Repayment Initiation Fee Monthly Fee
(Interest + Service charge)
R10 000 3 months R568.40 R12 902.20 R1 197 R560 60%

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APR & Loan repayment period

Fixed rates range from 36% to 60% APR and payment options range from minimum 3 to maximum 24 months. Apart from the initiation and monthly fees shown below, the only additional fee is credit life insurance if the borrower does not have this already.


All accounts may be renewed if they are up to date.


All payments are made via EFT or direct deposits into Lamna’s bank account. There are no debit orders.


Non-payments may result in the matters being escalated.

Illustrative example

Client borrows R10,000 for 90 days.

Loan Amount Repayment Period Monthly Repayment Total Cost of Loan Initiation Fee Monthly Fee
(Interest + Service charge)
R10 000 3 months R568.40 R12 902.20 R1 197 R560 60%